Championing Change with Invictus Games Birmingham 2027
To help bring the Invictus Games Birmingham 2027 to life, we’re proud to launch the Champions Programme: a powerful opportunity for small and medium-sized enterprises to be front and centre of this event.
What does the Invictus Games stand for?
The Invictus Games, founded by Prince Harry, The Duke of Sussex, in 2014, is a testament to the resilience, determination, and camaraderie of wounded, injured, and sick servicemen and women. However, the Games are not just about competition—they’re about reconnection and recovery. They offer a platform for individuals to share their journeys of rehabilitation, both mentally and physically, whilst also creating an opportunity for their friends and families to reconnect with their loved ones. The Games are built on a foundation of providing these competitors control of their lives after their injury or illness. More than just a sporting event, the Invictus Games shines a global spotlight on the power of community, and the unconquerable spirit of its competitors.
What does this mean for Birmingham?
Hosted at the NEC Campus, we aim to deliver the most cohesive and celebrated Games in the event’s history. The entire experience will be centred within a single festival-style hub - with all events on-site, seamless transport connections, and award-winning facilities, the NEC will be the beating heart of the Games, offering an unforgettable experience for all involved.
Partnering with the Games offers more than exposure - it’s an opportunity for your business to publicly align with a globally recognised event, that is rooted in inclusivity and positive social impact. Birmingham is an internationally renowned centre of excellence for Defence medicine, the QE Hospital treats our wounded, injured sick members of the Armed Forces; Fisher House next door accommodates families whilst their loved ones are being treated, the Royal College of Defence Medicine within the hospital trains our clinicians and our World leading Defence Medical Rehabilitation Centre is in the region.
For West Midland based SMEs, this unique setup creates a perfect storm of broad visibility, and high footfall. With thousands of competitors, visitors, media representatives, and dignitaries uniting in one dynamic location, local businesses have an unparalleled chance to connect with both national and international audiences - right on their doorstep.
Whether through supplier contracts, campaign collaborations, or community initiatives, SMEs can position themselves as influential contributors to a world-class celebration of the resilience of the human spirit.
What’s more, the broader impact of the Games will continue to fuel growth, far beyond the Games ending, seeking to inspire recovery, improve resilience and influence reconnection. Through delivering a brilliant Invictus Games in 2027, with an ambitious wider impact programme, championing diversity, accessibility, and empowerment, the Invictus Games contributes towards a more connected and vibrant business landscape, where SMEs can lead real, sustainable change.
The Champion’s Programme
To help bring the Invictus Games Birmingham 2027 to life, we’re proud to launch the Champions Programme: a powerful opportunity for small and medium-sized enterprises to be front and centre of this event. This isn’t just about sponsorship. It’s about positioning your business at the intersection of visibility and legacy. The Champion’s Programme is designed to give SMEs access to exclusive marketing benefits, high-impact brand activations, and meaningful engagement with both local communities and an international audience.
By becoming a Champion of the Birmingham Games, your business will:
Drive Social Change – Join our mission to break down barriers, challenge stigma, and inspire inclusion through community projects, education, and training.
Support Recovery – Directly impact the lives of wounded, injured, and sick service personnel and veterans by supporting their recovery journeys through adaptive sport.
Enhance Your Visibility – Showcase your brand across the Games’ extensive media channels, promotional campaigns, and high-profile events attended by dignitaries, global media, and thousands of spectators.
Create a lasting social impact – Collaborate with a powerful network of like-minded partners, civic leaders, and changemakers working to deliver not just a sporting event—but a transformational experience for all involved.
With bespoke campaign opportunities, exclusive recognition, and a platform to tell your story, the Champions Programme offers a powerful way to align your business with a movement that leaves a legacy far beyond 2027.
Together, we won’t just deliver a Games, but a lasting change.
For more information on how to get involved, visit: