Ritchie has over a decade of experience leading communications across government, commercial, sporting, and charitable sectors, with a focus on the Armed Forces community. He has written and delivered communications plans for major national events, including HM The Queen’s Platinum Jubilee, D-Day 80, the National Service of Remembrance, and Falklands 40, as well as serving as MOD communications lead for the Invictus Games in The Hague 2022, Düsseldorf 2023, and Vancouver Whistler 2025.

Outside work, Ritchie runs a Parkrun every Saturday and grew up sailing, experiences that continue to shape his belief in the value of movement and sport for physical and mental strength. He brings this personal passion, alongside his professional expertise, to help shape the story of Invictus Games Birmingham 2027.